DIGITAL MARKETING SUMMIT ASIA 2017

1-5 Dec 2017 (Encore) | Online | 30 Speakers

Bringing Together The Best Digital Marketing Professionals In Asia To Share Their Expertise & Knowledge With Marketers and Business Owners.

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What You'll Learn At The Summit

We work closely with industry experts to bring to you the most essential and relevant topics in Digital Marketing in 2017. Topics include:

  • Facebook Marketing
  • LinkedIn Ads
  • SEO
  • Sales Funnel Creation
  • Landing Pages
  • Email Marketing
  • Copywriting
  • Market Research
  • Applied Psychology
  • Marketing Automation
  • Programmatic
  • Marketing Analytics
  • E-Commerce
  • Affiliate Marketing
  • Digital Media Publishing

Speakers For Digital Marketing Summit Asia 2017

Gap Kim

An accomplished marketing leader, Gap Kim has over 15 years of experience in the tech and Internet industry, including leadership positions in Marketing, Sales, Business Strategy, and Management. His career spans across the globe from Silicon Valley to Asia, government to the private sector, and early stage start-ups to large organizations.

Gap joined Facebook in 2015 to develop and lead Facebook's marketing strategy for small and medium-sized businesses across the Asia Pacific region. Prior to Facebook, Gap spent over 10 years at Google driving business growth across Google's ads platforms including search, video, and mobile.

Gap is a respected thought-leader and a well-regarded speaker at universities and industry events on the topics of digital innovation, marketing, and tech.

Gap Kim

Head of SMB Asia Pacific, Facebook

Jose Kantola

Head of Asia Pacific at Smartly.io. Online marketing expert who has helped advertisers such as Lazada, Foodpanda and Skyscanner scale up online advertising efficiently through adopting latest technologies and best practices.

Jose is a big believer in continuous learning and improvement, keeping things interesting.

 

Jose Kantola

Head of Asia Pacific, Smartly.io

Andy Clark

Andy Clark is the General Manager, Asia Pacific Japan at Tealium. He is a digital technology veteran, with nearly 20 years of building and leading teams in Asia Pacific for dynamic, growth-oriented technology companies. Prior to Tealium, Andy served as Group Vice President, Asia Pacific for Limelight Networks, providing cost-effective, multi-channel digital content delivery platform technology.

He has also held senior positions at Crossbeam Systems and RightNow technologies in Japan, as well as led the integration software efforts for IBM in the region.

Andy Clark

General Manager, APAC, Tealium

Tim Soulo

Tim has been involved in internet marketing and SEO for over 8 years now. During that time he had a chance to work with many established companies, as well as launch quite a few niche projects of his own. Right now he is in charge of marketing and product strategy at Ahrefs.com - one of the leading providers of data for SEOs and marketing professionals alike.

Tim Soulo

Head of Marketing, Ahrefs


Leroy Pinto

Leroy leads Data & Measurement Platforms, for Google across South East Asia and India. Leroy is an experienced leader in analytics. He has driven analytics and optimisation practices at companies such as Accenture, IBM and Google.

Currently he is responsible for working with Google's top advertisers and publishers across the region.  He advocates digital analytics and data-driven best practices. 

Leroy Pinto

Head of Data Platforms, SE Asia & India, Google


Justin Lee

Justin is responsible for driving marketing for HubSpot in South East Asia & India, where he helps corporates and businesses to supercharge their growth through digital transformation and inbound marketing strategies. Prior to HubSpot, Justin was the Head of Growth and Marketing at a startup, where he utilized best in class digital marketing strategies to trigger scaleable growth.

Justin Lee

Senior Marketing Manager APAC, HubSpot

David Fallarme

David Fallarme is the Director of Marketing at ReferralCandy, a B2B ecommerce software product, where he handles all B2B SaaS customer acquisition. Here he fleshed out customer personas, helping to sharpen everything from content marketing strategy to pricing page copy, resulting in permanent step-change increases in visitors, conversions and leads.

He has also done marketing for several venture-backed startups and has led user growth for a handful of products with millions of users.

David Fallarme

Head of Marketing, ReferralCandy


Pankaj Khushani

Pankaj is a digital evangelist, Programmatic expert and a thought leader in APAC. He is a high performing entrepreneurial executive with over 16 years of experience in Internet/Telecom/IT domain. Pankaj has held various leadership positions at Google, Nokia & Airtel. He has expertise in building businesses from scratch to large multi million dollar business and scaling them further. 

Pankaj currently works in Singapore with Google as Head of Media Technology Solutions for SEA, India & Korea. Prior to that he was the APAC Head, Google Cloud Platform Partnerships, and had also led the Location Platform business (Google Maps & Google Earth) for Asia.

Before joining Google, Pankaj was the APAC Product Lead for 'Here Maps' at Nokia, and had held various leadership positions at Bharti Airtel including Deputy GM (New Product Development) for 3 verticals: Social Media, M2M communications & Location Based Services; NationalHead - Sales & Distribution; and Regional Head of Sales -  BFSI Vertical.

Pankaj Khushani

Head of Media Technology Solutions, Google


Wei Leen Ng

Wei Leen is the Chief SEO Consultant at Lean Metrics. He first dipped his toes in entrepreneurship fresh out of college. He hasn't looked back since then, having worked in multiple early stage Internet startups in Singapore (Moneysmart, 2359 Media), Shanghai (SouthBund) and Berlin (9flats). His experience lies in customer acquisition and growth hacking.

Accomplishments include establishing the Asian operations of 9flats in Singapore, as well as serving as Business Development Director at 2359 Media, closing $300,000 of projects in their first quarter after receiving institutional investment.

 

Wei Leen Ng

Co-founder, Lean Metrics

Meredith Wallace

Meredith is a digital marketing strategist and social media specialist.  She is currently the Head of Social Media at M&C Saatchi in Malaysia, recently named Digital Agency of the Year by A&M, and the previous Group Head of Social Media at Lion & Lion, Malaysia’s largest digital agency.  

She has helped launch teams in Hong Kong, Indonesia, and Singapore, and has worked with clients such as Google, L’Oreal Group, Coca-Cola, IKEA, and Nestle.

Meredith Wallace

Head of Social Media, M&C Saatchi Malaysia

Richard Spencer

Richard is the Chief Marketing Officer at Isentia and is responsible for the development of the brand, the positioning of the business units and connecting the business to the clients that Isentia serves.

Richard has developed a range of competencies within strategic marketing, brand development and brand management, visual identity creation and management, digital and social media marketing and a wide range of commercial competencies including acquisition and acquisition integration.

 

Richard Spencer

Chief Marketing Officer, Isentia


Christopher Star

Christopher Star is an entrepreneur, speaker, growth hacker & marketing consultant for tech startups in Southeast Asia & beyond. He has an extensive experience in user acquisition, strategic partnerships, brand building, community management, content creation, influencer marketing, audience retention, public relations, and event activations tailored for regional markets across Southeast Asia.

He was the former VP of Regional Digital Marketing at Paktor, former Head of Marketing at Duriana, former Director of Growth & Marketing at GuavaPass, former Group Online Marketing at HappyFresh and former VP of Marketing at DateTix. I’ve also worked with other startups such as Lazada, a Rocket Internet company.

Christopher Star

Co-founder, XS by XS

Vinoaj Vijeyakumaar

Vinny’s expertise lies in measurement, data analysis and insights that deliver results. His philosophy is: measure, test changes for impact and iterate. Prior to founding Sparkline, Vinny was at Google for five years in Australia, New Zealand and Southeast Asia.

There he provided strategic counsel to advertisers, agencies and partners on free tools such as Google Analytics and Google’s Website Optimizer to increase website traffic and revenue, all without spending a single cent. Before Google, Vinny cut his teeth at startups in Australia as a web applications developer.

 

Vinoaj Vijeyakumaar

Managing Partner, Sparkline


Reuben Ch'ng

Reuben is a digital marketer with over 8 years of industry experience. Currently, as part of the MobileAds' team, he is in charge of partnerships and business development. Reuben has interdisciplinary expertise in digital advertising & marketing, working with small & large industries, growing their success. At Mobile Ads, he works with major clients such as Unilever, KFC, BMW, Disney & more.

Reuben Ch'ng

Head of Business Development, MobileAds


Melvin Mikhail Goh

Melvin is the CEO of Have Halal, Will Travel (HHWT), the leading travel and lifestyle platform for Muslim travellers with a reach of 8.6 million Muslims monthly across Singapore, Malaysia & Indonesia. We enable Muslims to enjoy immersive travel experiences overseas and we help brands like Nestle, Klook & AirAsia craft compelling stories to better engage with these travellers. 

Melvin Mikhail Goh

Co-Founder, Have Halal, Will Travel


John Pagulayan

 

John R Pagulayan

The Ask Method Company


Glenn Huybrecht

Glenn works as Senior Manager - Global Advertising Operations and he leads LinkedIn Marketing Solutions global shared services team based out of India as well as their APAC Technical Solutions team.

He comes from a consulting background, combined with an INSEAD MBA and strategy & business development roles at 3M Asia, has equipped him well to tackle ambiguity, understand patterns and visualize what a future state looks like.

 

Glenn Huybrecht

Senior Manager - Global Advertising Operations, LinkedIn


Anja Kicken

 

Anja Kicken

Content Manager, Veeroll


Rohit Mulani

Rohit Mulani is a growth marketer at Voyagin, with an entrepreneurial streak, passionate about creation, change and disruption. He is excited about solving problems, helping companies grow and driving impact at scale.

He has worked with multiple venture backed companies across a variety of industries including Fintech, Travel & Logistics.

His area of focus thus far has been growth & more specifically performance marketing in the form of paid search & social.

 

 

Rohit Mulani

Growth Marketer, Voyagin


Oscar Venhuis

Oscar is the Co-founder of theDesk, a co-working space in Hong Kong where he focuses on business transformation. Additionally, he instructs Digital Marketing for Google and General Assembly, and advise companies in Asia how to grow their business by concentrating on user experience. Clients he has worked with are Nike, Star Wars, Uber, Prudential, and UBS.

 

Oscar Venhuis

Co-Founder, theDesk


Evangeline Leong

With almost 10 years of experience in embracing digital marketing, Evangeline is the Founder & CEO of Kobe Global Technologies – a fast growing social media technology company in Singapore. Kobe is a pending patent AI-driven advertising platform that pairs advertisers with relevant everyday influencers, leveraging on their ability to broadcast messages to millions of users so that businesses can get represented in front of their target audience in a credible manner.

Having managed 60-man regional company across Southeast Asia and USD10M ad revenue, she has experience in building high performance teams across all kinds of online advertising products including PPC advertising, SEM, SEO, Display, Remarketing on platforms such as Google, Yahoo, Baidu, YouTube, Facebook and LinkedIn.

Evangeline Leong

CEO & Founder, Kobe Global Technologies


Boye Hartmann

Boye Hartmann is the former CEO at Ydigital (now a board member). He is now Group CEO for Ygroup which, in addition to Ydigital includes Yacademy and bDigital. He has had senior positions across the world and also serves as an advisor to many tech startups.

 

Boye Hartmann

Founder & CEO, Ydigital

Tim Chan

Tim Chan is founder of HelloReporter & HelloPR, a PR startup to reinvent traditional PR process by Technology and make PR affordable to Startups & SMEs. He is AppWorks (Asia's largest accelerator) alumni and also incubatee of Cyberport & Google EYE. His previous venture received seed investment from Telerik, a Silicon Valley investor.

Tim Chan

Founder, HelloReporter


Steve Tan

Steve Tan

Founder, Ecommerce Elites


Kenrick Drijkoningen

Kenrick is the Head of Growth at Golden Gate Ventures, and is very passionate about all things digital marketing, startups, growth and tech! He managed multi-million dollar ad spends across e-commerce, travel and mobile gaming with over 10 years experience in South East Asia. Expertise in digital and performance marketing, team leadership and partner management.

Kenrick Drijkoningen

Head of Growth, Golden Gate Ventures


Vasuta Agarwal

Vasuta Agarwal is the VP & GM - India at InMobi. In this role, Vasuta is responsible for the strategic roadmap and revenue for InMobi's India business including developer, brand and commerce partnerships. In her previous role as VP for Business Development, she managed the global partner management team responsible for account management and revenue growth of all key publisher/supply side relationships across North America, LATAM, Europe and Asia Pacific.

Vasuta Agarwal

VP & GM India, InMobi


Nix Eniego

Nix is Head of Marketing for Sprout Solutions, one of the fastest growing tech startups in the Philippines. He also consulting for startups and brands in the country and speaks in various conferences, including the upcoming FinLit Summit and Content 360. He also teaches digital marketing.

Nix Eniego

Head of Marketing, Sprout Solutions


Satya Kothimangalam

 

Satya Kothimangalam

Founder, Truworks Consulting


Rio Lim

Rio Lim

Founder, Aciid


Bhanuka Harischandra

A passionate Marketing Entrepreneur, Bhanuka specializes in Growth and Inbound Marketing.
He is the CEO of SurgeViral, a digital agency that works with startups and Fortune 500 companies around the world. Helping them grow and scale through Social, Search, and everything in between.
Figuring out how business can leverage the internet and reach more people through digital storytelling is at the core of SurgeViral.

Bhanuka Harischandra

CEO, SurgeViral

Learn from leading digital marketing professionals in Asia in 2017

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Summit Agenda

Day 1

  • Keynote Presentation: Thriving In A Connected, Mobile World Gap Kim, Head of SMB Asia Pacific, Facebook
  • Removing Obstacles To Data-Driven Digital Transformation Andy Clark,  General Manager Asia Pacific, Tealium
  • Rise of Automation in Performance Marketing: What You Should Know Jose Kantola, Head of Asia Pacific, Smartly.io

Traffic Generation

  • SEO Keyword Research in the Era of AI & Clickstream Tim Soulo, Head of Marketing, Ahrefs
  • Using Mobile Ads To Grow Your Business Reuben Ch'ng, Head of BD, MobileAds.com
  • How Structure and Run Your SEM Campaigns to Achieve the Best Possible CPA Kenrick Drijkoningen, Head of Growth, Golden Gate Ventures
  • Next Level B2B Marketing with LinkedIn Glenn Huybrecht, Senior Manager - Global Advertising Operations, LinkedIn

Day 2

Conversion

  • Applied Cognitive Psychology For Paid Ads Wei Leen Ng, Co-Founder, Lean Metrics
  • Digital Analytics Strategy for Your Business Vinoaj Vijeyakumaar, Managing Partner & Co-Founder, Sparkline
  • Increasing Your Sales By 300%: A Content Marketing Case Study Dave Fallarme, Director of Marketing, ReferralCandy
  • 7 Email Puzzle Pieces That Converts Leads Into Rabid Buyers John Pagulayan, The Ask Method Company
  • Acquisition To Engagement: The Shifting Focus For App Marketers Vasuta Agarwal, VP & GM India, InMobi
  • How To Create Highly Effective Video Ads (In 10 Minutes) Anja Kicken, Content Manager, Veeroll

Day 3

Marketing Positioning

  • Digital Media Monitoring and Analysis Richard Spencer, Chief Marketing Officer, Isentia
  • PR with Technology and Automation Tim Chan, Founder, HelloReporter
  • Transparency As The New Currency In The Digital Economy Bhanuka Harischandra, CEO, SurgeViral
  • Personas: From Customer to Conversion Oscar Venhuis, Co-Founder, theDesk
  • Content Marketing Made Easy - Through Influencers Evangeline Leong, CEO & Founder, Kobe Global Technologies
  • How to Be A Social Brand Meredith Wallace, Head of Social Media, M&C Saatchi Malaysia

Day 4

Optimization & Automation

  • Programmatic: Winning Micromoments through Digital Pankaj Khushani, Head of Media Technology Solutions, Google
  • Beat the Algorithm with Automated Bidding Strategies Rohit Mulani, Growth Marketer, Voyagin
  • Customer Segmentation, Audience Management, Measurement & Attribution Growth Based Marketing Leroy Pinto, Head of Data Platforms, Google
  • Marketing Has Changed: The Lovability Problem Justin Lee, Senior Marketing Manager APAC, Hubspot
  • Chatbots & Automation Boye Hartmann, Founder & CEO, Ydigital
  • Growth Hacking Success: Breaking The System To Scale Your Company Nix Eniego, Head of Marketing, Sprout Solutions

Day 5

Business Models

  • Marketing Startups in Southeast Asia Christopher Star, Growth & Marketing Consultant, ChristopherStar.com
  • Live Q&A on Affiliate Marketing Rio Lim, Super Affiliate
  • Live Q&A on Freelance Consulting Satya Kothimangalam, Founder, Truworks Consulting
  • Live Q&A on eCommerce Steve Tan, eCommerce Elites Mastermind
  • Q&A on Digital Media Publishing Melvin Mikhail Goh, Co-Founder, Have Halal, Will Travel

Feedback From Past Participants

My learning experience at the Digital Marketing Summit was intense with so much knowledge packed. As somebody in the preliminary stages of starting a start-up, I've gained very practical tools and a wealth of resources that I can immediately use and a good network of like minded entrepreneurs or marketing professionals whom I know I can keep in contact for advice and potential collaboration. I wish to thank Sharon and Melvin for having such a vision and actually seeing the Summit through and also appreciate the attention to detail, especially on the quality of the slides.

May Soon

"Thank you to organisers for organising the Digital Marketing Summit! The curation of content was fantastic, and we were able to cover a wide breadth of topics in a very short time. We'd recommend anyone who wants to learn more about digital marketing to attend this event."

Adam Tan

Frequently Asked Questions

What is Digital Marketing Summit Asia 2017? +

Digital Marketing Summit Asia 2017 is a 5-day virtual summit that will see 30 digital marketing experts in Asia share their knowledge and expertise in their respective fields.

Registering now gives you to a free ticket, which entitles you to watch all sessions at the stated timeslots throughout the 5 days. If you want LIFETIME ACCESS, along with other speaker bonuses, we are also offering an All Access Pass.

Who should attend the summit? +

No matter where you are in your Digital Marketing endeavor or business growth, you will find valuable content among our 30+ industry experts.

If you are just starting out or have little experience in digital marketing, you will get specific advice on possible business models and create your very own sales funnel.

If you have a business but are struggling to build your audience, our experts will share the steps you need to take towards traffic generation and conversion tools to magnify and monetize your efforts, getting the most out of your investments.

If your audience is growing but not as fast as you would like, learn how to accelerate your current efforts through strategic marketing positioning via superior copywriting and market research knowledge and further streamline your efforts via the latest marketing automation and analytic techniques.

There is truly something for everyone at Digital Marketing Summit Asia 2017,  but we often see that those that are the most successful, are willing to do the work. So, come prepared with an open mind, ready to take notes, soak in the wealth of knowledge and apply them relentlessly!

Where is this event located? Do I have to travel there? +

Fret not, you will not need to travel as the event is 100% virtual and online!

In order to cater to audiences who may not be able to travel due to their busy schedules, we have designed Digital Marketing Summit Asia in such a way as to allow you to consume the knowledge in a way that works for your life, by having the summit 100% online. As long as you have an internet connection, you can attend wherever you are geographically located in the world.

How do I watch the live sessions? +

Once you claim your free ticket, you will receive several email reminders in your inbox every day of the event giving you specific links to access all of the keynote and masterclasses that are installed for you. Simply login and follow the easy instructions stipulated. You will also be able to view the live sessions on any computer, tablet or mobile device.

I can’t attend all the live sessions. Will I get a recording? +

Yes, we have taken this into consideration and would like to offer you with an upgrade to the All Access Pass to get LIFETIME ACCESS to all the recordings of the masterclasses, panels and advanced training sessions, as well as $1,000’s in exclusive bonus resources and special deals.

REGISTER NOW FOR FREE
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About The Summit

Digital Marketing Summit Pte Ltd was established in Singapore in 2015, with the mission to help marketers and businesses in Asia be equipped with essential digital marketing knowledge, in a collective effort with leading professionals in the region.

With an overwhelming response after the first Summit to expand regionally, we decided to move the event online to allow more people all around Asia to participate in this event.

DM Summit 2016 Appreciation Dinner in Singapore, Co-Hosted With Facebook APAC.

Have any questions? Send us an email at hello@dmsummit.asia.