DIGITAL MARKETING SUMMIT ASIA 2016

11 - 15 July 2016 | Mon-Fri | Online

Asia’s First Online Digital Marketing Summit To Bring Best-In-Class Knowledge To Regional Marketers & Business Owners

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Learn From Asia's Leading Digital Marketing Professionals

With The Support Of Our Key Sponsors

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What You'll Learn At The Summit

We work closely with industry experts to bring to you the most essential and relevant topics in Digital Marketing in 2016. Topics include:

  • Instagram Advertising
  • Facebook Marketing
  • WeChat Marketing
  • Sales Funnel Creation
  • Landing Pages
  • Email Marketing
  • Copywriting
  • Market Research
  • Branding
  • Marketing Automation
  • A/B Testing
  • Marketing Analytics
  • Affiliate Marketing
  • List Building
  • Lead Generation

Speakers For Digital Marketing Summit Asia 2016

rsz_vickyAnh Nguyen

Anh Nguyen is the Country Head of Marketing (Vietnam) of Google, responsible of overseeing and managing Google’s marketing efforts across all products and brand campaigns.

Before her position at Google, Anh has over seven years of experience in working across e-commerce, fashion, branding, media, and consumer insights.

Anh began her career in communications design and fashion publishing, working for magazines such as ELLE Vietnam and V Magazine in New York. She discovered a love of technology and marketing when working at Zalora, where she was responsible for driving customer acquisition, business development, and marketing initiatives.

She holds a Bachelor of Arts from the University of Applied Science in Berlin, is an active member of Global Shapers Ho Chi Minh City, and is a mentor in various youth and start-up development programs in Vietnam.

Anh Nguyen

Google

Pradeep ChopraPradeep Chopra

Pradeep is the CEO and Co-founder of Digital Vidya, a Digital Marketing learning place originating in India and now going global. Prior to Digital Vidya, Pradeep has had experience in engineering roles in companies like TATA Consultancy Services before he moved on to be the co-founder of OMLogic consulting, India’s leading online marketing company and Whizlabs, a world leader in Sun Java Certification and PMP Exam preparation.

Pradeep began his journey in Digital Media since 2000 and has since spoken in global conferences such as SES US, ad:tech, World Blogger & Social Media Summit Malaysia, NASSCOM India Leadership Forum. He has also contributed to Wall Street Journal, Entrepreneur & Inc Magazines by sharing my passion for Digital Marketing & Entrepreneurship.

Pradeep Chopra

Digital Vidya

David LeeDavid Lee

As the founder & CEO of Shakr.com, David Lee and his 15-strong team are making great video possible for everyone. With offices in both Seoul and San Francisco, Shakr has raised over $3M in seed and Series A funding from investors including Silicon Valley-based 500 Startups, Korea's largest internet company, NHN, and the venture capital arm of POSCO.

David previously launched Wetoku, powering premium video interview content for Technorati's State of the Blogosphere report from 2008 through 2010. His first exposure to entrepreneurship was in 1994, when he co-founded Avenir Internet Solutions. Avenir was an online platform that facilitated the e-barter exchange of excess inventory between large corporations such as GE and Siemens. In 1998, NASDAQ-listed ITEX Corporation acquired a majority stake in Avenir.

David Lee

Shakr

Aaron ChangAaron Chang

Aaron is CEO and founder of JINGdigital, which builds technology that helps leading brands create personal connection with their customers on WeChat. His career began in advertising in New York with McCann Erickson, where he worked in direct marketing before finding his true calling in the web during the dot com boom in Seattle. Aaron moved to Shanghai in 2006, founding ACHANG webdev, a web development agency, in 2008 and has worked with many brands and startups. In 2013 he launched JINGdigital to focus on the unique challenges of marketing in China and developed JINGsocial, a leading WeChat marketing automation and analytics platform.

Aaron Chang

JING Digital

Francine Martindale

Francine Martindale joined Heardable, Inc in 2013 as its VP, Asia-Pacific, overseeing brand development and growth across APAC.  With over 20 years’ experience in media content creation, making ads and content across TV, radio, print and the internet, she co-founded the APAC office in 2014.  Heardable is an innovative company focused on making digital brand analytics easy and useful.  Its system enables marketers to instantly measure their brand strength across key digital touchpoints, and use the data gathered to perform competitive analysis, strategic planning and real-time reporting. 

Francine Martindale

Heardable

Michal Leszczynski As the Content Marketing Manager, Michal is responsible for co-ordinating content marketing projects for GetResponse. His main mission is to provide valuable and educational content for marketers - those just starting out as well as already rocking in the online world. You can follow Michal on Twitter at @mrleszczynski.

Michal Leszczynski

GetResponse

Eli Schwartz

Eli is the Director of Marketing, APAC for SurveyMonkey, the world’s largest online survey platform. He oversees SurveyMonkey’s marketing efforts in the Asia Pacific region. In addition, he leads the company’s global SEO efforts and strategies across 17 languages. SurveyMonkey serves over 25 million customers worldwide, including 99% of the Fortune 500, and collects over 3 million online survey responses daily.

Eli Schwartz

SurveyMonkey

Suria MohdSuria Mohd

Suria Sparks helps aspiring entrepreneurs get known & get clients via branding & marketing with Facebook (without Ads). She is voted Top 1% Most Influential People Online by FAST Company Magazine. Besides being a Facebook Marketing leader, Suria is also a multi potentialite, celebrity nutritionist, best selling author, international inspirational speaker, positive parenting advocate, and a life and business coach.

Suria Mohd

SuriaMohd.com

Josh Black

Josh Black

GroupM

Anthony Chan

Anthony Chan is the Head of Strategic Products and Experience Consulting with Sitecore for APJ region. In his role, he has a lot of opportunities meeting customers to talk about the digital transformation initiatives including e-Commerce. Before Sitecore, Anthony was the Marketing Enablement Director for Consulting Services driving various marketing activities across Asia. He started his career with Andersen Consulting delivering various turnkey projects for a number of Telco and Media clients in US, UK, Hong Kong and Japan.

Anthony speaks fluent Cantonese, English, Japanese and Mandarin. He holds the Bachelor’s Degree in Engineering (Hons) from Chinese University of Hong Kong and has recently completed his executive program in Business Strategy with INSEAD.

Anthony Chan

Sitecore

brendan yongBrendan Yong 

 

Brendan is a Marketing Automation specialist, and founder of Empathi Solutions Pte Ltd. With more than 15 years practical experience in sales and marketing, CRM and software development, their team marries technology, marketing and business objectives to help SMEs Get Organized, Grow Sales and Save Time.

Brendan Yong

Infusionsoft (Rep)

Sushant Sharma

Sushant is a Conversion Optimization enthusiast and heads Channel and Co-marketing Operations at VWO, the flagship product of Wingify Software. Sushant has previously driven content marketing campaigns for eCommerce and can talk for hours about Google Analytics and Adwords. He works on Content Partnerships and Co-Branding/Marketing between VWO and other similar brands.

VWO is the world’s easiest optimization platform, armed with easy to use A/B testing capabilities that allow marketing professionals to create different versions of their websites and landing pages using a visual editor and then see which version delivers maximum conversion rate or sales. VWO's aim is to help website owners exponentially increase conversion by optimising visitor actions on their website.

Sushant Sharma

VWO

Kenneth YuKenneth Yu

Kenneth Yu is an author, keynote speaker, trainer, consultant, and serial entrepreneur. Regarded as the Digital Renaissance Man, he’s renowned for creating lucrative web marketing campaigns for a whole range of multi-billion dollar industries. He’s the founder and CEO of SpurPress, a full-service international end-to-end boutique digital marketing agency and consultancy with offices in 4 different countries, delighting clients like McDonald’s, Fujitsu, OCBC, Groupon, Maxis, and Digi.

Kenneth’s mantra is “Applying psychology to applied technology”, a rally cry that displays his passion for combining old school persuasion with cutting edge technology. This unique approach has made him a popular speaker in in prestigious conferences like the Prime Minister’s Department’s Tech Talk 2015, iProperty Expo, Malaysia Media Congress, and BFM Breakaway, as well as numerous ones internationally.

Kenneth Yu

SpurPress

Aashish

Aashish Chopra

Aashish Chopra is an award winning viral video marketer, having made and marketed videos with millions of shares and gazillion views, with one becoming Asia’s most shared branded Facebook post (Campaign Asia) and other getting 40 million views in a week. He also won the Content Marketer of the year in February 2016. He is passionate about content and believes that in the times of declining attention spans and chaotic news-feeds, creativity is the differentiator.  He heads content marketing at ixigo. From ideation to execution he has been instrumental in making video marketing a growth hack for ixigo. From driving app installs, to skyrocketing reach with videos. “In today’s fast evolving digital landscape, social media strategy for any brand revolves around remarkable content. Content must be compelling and share-worthy, period. Every brand today is turning into a media company.” he affirms. He is a sought after speaker on Viral Marketing in India, speaking at conferences and universities. Before diving into video marketing, Aashish was active in visual content marketing, with several Infographics going viral on Slideshare. He lives in Gurgaon, and is dealing with the everyday challenges of having a cat.

Aashish Chopra

Ixigo

Deepesh Trivedi

Deepesh is the Head of Retail and e-Commerce for South East Asia where he leads a team that is responsible for helping large organizations drive return on investment and profitability from their marketing strategy. Deepesh graduated from Leicester University in the UK where he studied Chemistry with Business Management. Post graduation Deepesh quickly moved in to sales before moving to work for Facebook back in 2008. Deepesh has been with Facebook for over five years, spending the first three years in the UK office working with some of Europe's largest ecommerce companies.

Deepesh Trivedi

Facebook

Edric Subur

Edric is the SMB Marketing Lead for APAC who single-handedly manages 7 SMB markets. Having been an entrepreneur himself, he is passionate in helping businesses grow on Twitter. Be it in increasing brand awareness, driving purchases or downloads, Edric will be right person to set you up for success on Twitter.

Edric Subur

Twitter

Eugene Cheng

Eugene Cheng is Partner and Creative lead at HighSpark , a strategic presentation consultancy serving Fortune 500 clientele. He writes for marketing blogs like KissMetrics, DuctTapeMarketing and his work has been featured on outlets like: e27, VulcanPost, Hubspot, BrianTracy.com. He is also a Keynote Author (top 1% of SlideShare globally).

Highspark is a strategic presentation consultancy that helps corporate leaders and TEDx speakers tell their stories in a more powerful way through visual presentations. HighSpark is based in Singapore offering presentation design, consulting and training services to Fortune 500 clientele like Panasonic, Dentsu, Nike.

 

Eugene Cheng

HighSpark

Anuj Jain
Anuj specialises in driving business growth & scaling ventures across Asian markets and has worked in 14 countries from 'Japan to Jakarta' creating new market inroads. After moving to Singapore in 2002, Anuj spent his time scaling businesses for clients like Visa International and with an almost decade long stint in BIC. Channeling his experience in a startup that went south, Anuj has since empowered over 120+ startups in Singapore though a series of structured weekend bootcamps with LITHAN Academy, as well as mentored students at JFDI, SMU and INSEAD.

 

Anuj Jain

Mobikon Asia

Alvin Huang Alvin Huang started SuccessVantage while still studying in university in 2005, and has since grown it into one of Asia's leading online direct response companies. Alvin and his team mainly focuses on lead generation and database marketing in the self help, health and business opportunity industries. And to date have a prospect database of 1.4 million and over 200,000 customers all around the global. He continues to study and push the envelope in split-testing and increasing conversion metrics to increase their database pool. Which he believes is the core asset for any B2C company.

Alvin Huang

SuccessVantage

Jacinda Siew

Jacinda Siew is currently working at Nanigans - a Facebook, Instagram and Twitter Partner - providing large direct-response advertisers a solution to scale their programmatic advertising on social, display and RTB channels. Nanigans APAC works with clients in Southeast Asia, India, China, Korea, and Japan, providing Jacinda with a good overview of the Asia eco-system for direct-response advertising.

She has experience working in Silicon Valley at a men's e-commerce startup as a performance marketer prior to Nanigans, and Asian advertisers have leveraged on her expertise to cater to the Western audience as they scale beyond Asia.

Jacinda Siew

Nanigans

Welly Mulia

Welly Mulia is the CEO and co-founder of Zaxaa, an all-in-one shopping cart + email CRM software platform for experts, coaches, and entrepreneurs who sells digital products. Zaxaa currently processes 7-figure in sales revenue every month from its users. He also writes about digital marketing for small medium business on his blog, DigitalIncomeFunnels.com.

Welly Mulia

Zaxaa

Sanchit Mendiratta Sanchit Mendiratta

Sanchit is a Partner at Happy Marketer, an award-winning digital marketing agency headquartered in Singapore. For over 10 years, he has utilised his experience in digital analytics and technologies to help leading organisations drive digital excellence. He has advised and trained more than 2​00 ​organisations ​from over 7 countries.

Sanchit also ​oversees digital​​ strateg​y and analytics (Google Analytics Premium) for​ ​ brands including Standard Chartered, The Coffee Bean & Tea Leaf, National University of Singapore School of Computing, Royal Brunei Airlines, and Tigerair, among others.

He is a certified Google Partner Academy Trainer and a certified Google AdWords and Analytics professional.

Sanchit Mendiratta

Happy Marketer

Peter YuPeter Justin Yu

Peter is the chief agent for countless guerrilla marketing campaigns at Bebop Asia. Also, he was the Head of Public Relations at various successful startups like Dropmysite (reverse IPO) and Folr (multi-million dollar acquisition). He specialises in creating meaningful and long-lasting conversations about game-changing businesses that go after grand ideas.

Peter Yu

Bebop

Be Part Of The Summit. Get Your Free Tickets* Or Buy The All Access Pass Today!

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Agenda

Day 1: 11 July 2016 (Mon)

  • 3PM SGT Using Data to Develop a Marketing Pitch Eli Schwartz, Head of Marketing APAC, SurveyMonkey
  • 4PM SGT Copywriting That Sells: Shamelessly Awesome Words for Stunning Results Kenneth Yu, Founder, SpurPress
  • 5PM SGT Keynote Speech by Google: The World is Shifting - How Asia is Defining Trends for the World Anh Nguyen, Head of Marketing, Google
  • 6PM SGT Go-To-Market Strategies for Asia: 15 Focus Areas To Win New Markets In Asia Anuj Jain, Chief Marketing Officer, Mobikon
  • 7PM SGT Marketing Metrics: Easy Ways to Use Them to Maximize Your Digital Marketing Impact Francine Martindale, Co-Founder, Heardable

Day 2: 12 July 2016 (Tue)

  • 3PM SGT Press, Your Advantage (Digitally) Peter Justin Yu, Founder, Bebop
  • 4PM SGT Google Analytics - Going The Extra Mile Sanchit Mendiratta, Partner, Happy Marketer
  • 5PM SGT Who is in My Funnel? Personalized, not Anonymous Data-Driven Marketing Brendan Yong, Certified Consultant, Infusionsoft
  • 6PM SGT Creating Landing Pages That Convert For Retargeting Campaigns Sushant Sharma, Manager, Co-Marketing, VWO
  • 7PM SGT You Had Me At Hello: How Marketing Automation Can Help You Build Real Connections Michal Leszczynski, Content Marketing Manager, GetResponse

Day 3: 13 July 2016 (Wed)

  • 3PM SGT How To Accelerate Business Growth With Twitter Ads Edric Subur, SMB Marketing Lead APAC, Twitter
  • 4PM SGT Growth Marketing On Instagram: Finding & Scaling Success With Direct Response Advertising Jacinda Siew, Nanigans
  • 5PM SGT Tactical Video Advertising For Agencies and SMBs David Lee, Founder & CEO, Shakr
  • 6PM SGT Social Media Marketing For Customer Acquisition Pradeep Chopra, CEO, Digital Vidya
  • 7:30PM SGT Live Panel: Digital Marketing In Asia Panel of Speakers

Day 4: 14 July 2016 (Thu)

  • 3PM SGT SlideShare: Your Content Marketing Machine Eugene Cheng, Co-Founder, HighSpark
  • 4PM SGT Secrets of a Viral Video Marketer Aashish Chopra, Head of Content Marketing, ixigo
  • 5PM SGT Brand Building In A Mobile-First World Deepesh Trivedi,‎ Head of Retail & Ecommerce, Facebook
  • 6PM SGT WeChat: Introduction To Social Marketing In China Aaron Chang, CEO, JING Digital
  • 7PM SGT How To Engage Customers Better Over Your Digital Channels To Drive Measurable Impact, Anthony Chan, Head of Strategic Products and Experience Consulting, Sitecore

Day 5: 15 July 2016 (Fri)

  • 3PM SGT Generating Unlimited Traffic, aka List Marketing Alvin Huang, CEO, SuccessVantage
  • 4PM SGT Grow Your Business By Using These 6-Figure Sales Funnel Secrets The Pros Use Welly Mulia, Founder, Zaxaa
  • 5PM SGT Half A Million In 10 Months using Social Media - Social Media As A Tool to Build a Brand, Attract Clients and Grow a Passive Income Model  Suria Mohd
  • 6PM SGT The Future of Content and The Role of Brands Josh Black, CEO, GroupM Content APAC

Feedback From Past Attendees

My learning experience at the Digital Marketing Summit 2015 was intense with so much knowledge packed in 2 days. As somebody in the preliminary stages of starting a start-up, I've gained very practical tools and a wealth of resources that I can immediately use and a good network of like minded entrepreneurs or marketing professionals whom I know I can keep in contact for advice and potential collaboration. I wish to thank Sharon and Melvin for having such a vision and actually seeing the Summit through and also appreciate the attention to detail, especially on the quality of the slides.

May Soon

"Thank you to organisers (Sharon & Melvin) for organising the DMS! The curation of content was fantastic, and we were able to cover a wide breadth of topics in a very short time. We'd recommend anyone who wants to learn more about digital marketing to attend this event."

Adam Tan

Got Questions?

Should I attend the Summit? +

We welcome anyone who’d like to learn about the different aspects of Digital Marketing. The Summit would be especially useful to entrepreneurs, small business owners and marketers who are in, or looking to expand to Asia.

Where can I register? +

Early bird tickets will start in June. In the meantime, you can pre-register here and we will send you an email so you can be the first to get notified on our updates.

What are the types of Summit passes available? +

The summit adopts a two-tiered access pass system. A free pass offers you access to one keynote presentation, as well as several bonus freebies. An all access pass (paid) grants you unlimited, lifetime access to all talks, masterclasses, actionable worksheets and networking opportunities.

How do I attend the Summit? +

After you’ve purchased an All Access Pass, you’ll receive an email with a link to the event program, airing in scheduled time slots between 11-15 July 2016. On the date and time of the program(s), just click the link to view it in the comfort of your home (or office)!

What can I expect from the Summit? +

You’ll get to learn from a wide range of speakers from a variety of specialisations and nationalities. You’ll walk away with insight on essential Digital Marketing skills and how to use them effectively to gain customer base in Asia. On top of that, you’ll also receive freebies from our speakers (e.g free ebooks, consultations, product trials) and customised worksheets and checklists to apply what you’ve learned immediately.

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    About The Summit

    Digital Marketing Summit Pte Ltd was established in Singapore in 2015, with the mission to help marketers and businesses in Asia be equipped with essential digital marketing knowledge, in a collective effort with leading professionals in the region.

    With an overwhelming response after the first Summit to expand regionally, we decided to move the event online to allow more people all around Asia to participate in this event.

    Have any questions? Send us an email at hello@dmsummit.asia.