Digital Marketing Summit 2015

4 - 5 June 2015 ∙ Singapore


Empowering SMEs & Startups with actionable digital marketing knowledge.

Why Attend?

    • Accelerated Learning

      Walk away with tools and best practices that are immediately applicable to your business. No upselling and other shenanigans you’ll find in other conferences.

    • Networking Opportunities

      Connect with our panel of industry insiders and experts. Build connections with other SMEs across various industries. Open new doors.

    • Remarkable Content

      Relevant content, carefully curated by industry professionals. Master core digital marketing concepts that will give you an edge over your competitors.

    • SME & Startup Friendly

      The big boys can afford a million dollar campaign but you can’t. We focus on things you can do to punch above your weight.

    Featured Speakers

    Carefully curated talks by expert practitioners. Walk away with the critical digital marketing skills you need to build a better business.

    rsz_vickyVicky Truong

    Vicky wears several hats in the Hootsuite nest as she enters her seventh year with the company. As the Social Media Coach Manager for APAC at Hootsuite, Vicky leads a team of Hootsuite product experts in Singapore, as well as coach users via Hootsuite’s weekly webinars on how to maximize their social media efforts. Vicky is set to guide you and your organization to success, with her wealth of industry knowledge and passion for coaching. Having a rich experience in social media, experiential marketing, and brand strategy development, Vicky is the perfect go-to-expert to help businesses strategize and build up their brand on social media. She is also a strong advocate for charitable causes including supporting children to achieve their fullest potential through education, and enjoys travelling and long walks on the beach.

    Vicky Truong


    Anna Rehermann Growth Hacking AsiaAnna Rehermann

    Anna is a passionate serial entrepreneur with a strong background in Digital Marketing and Growth Hacking. She worked with Rocket Internet and Team Europe Ventures, two leading global venture builders, to set up and maintain the complete range of digital marketing activities for some of their ventures. Anna also co-founded an edtech startup and recently launched her latest venture called Growth Hacking Asia, with the goal to flip the success rate of Asian startups from 1/10 to 9/10. Anna also works as advisor, mentor and trainer focusing on digital marketing and growth strategies for early stage startups.

    Anna Rehermann

    Growth Hacking Asia

    rsz_robert_winkelmannRobert Winkelmann

    Robert leads the eCommerce advisory and market insights team at SingPost eCommerce. In his function, he helps global and regional organisations model profitable eCommerce business models and understand the markets’ and consumer dynamics impacting online businesses in the region. Prior to joining SingPost eCommerce, he worked for Amazon Inc where he ran the Global Selling initiatives for Amazon’s marketplace in China and Europe. SingPost eCommerce is a full service eCommerce enabler that provides brands and retailers with Asia Pacific’s first end-to-end managed eCommerce solution

    Robert Winkelmann

    SingPost eCommerce

    Angela Redesign HappyAngela Ognev

    Angela Ognev creates clarity and momentum through her work. As Coach and Programme Designer at Redesign Happy, she coaches and customises workshops on design thinking, understanding customers, experience design, creative ideation, and problem-solving approaches. She’s currently writing a book called Customerology: An Introvert's Guide to Creating Things People Want.

    She likes entrepreneurial energy, and mentors at, The Co-Foundry, The Hub Singapore, among others. Angela is a co-founder of The Orange Hive (creating curiosity and pragmatic design with the community) and the original Chief Happiness Officer at Strikingly (beautiful, mobile-optimised sites in minutes, YCombinatorW13). She is an accredited coach and serves on the executive committee of International Coach Federation in Singapore. She likes to keep her evenings and weekends for yoga, reading non-fiction paperback books, funny movies, and discussions with her husband.

    Angela Ognev

    Redesign Happy

    Hootsuite_roger_grahamRoger Graham

    Roger is the Director of Online Revenue for APAC at Hootsuite, with a strong background in digital and product marketing. Roger is responsible for the company’s revenue and customer success in the APAC region.

    Prior to assuming the role of Director in February 2015, Roger was the Senior Product Marketing Manager for Global at Hootsuite. He was in-charged of all product marketing activities that accelerated the effectiveness of Hootsuite’s acquisition, retention and monetization, related to Hootsuite Pro.

    Roger is also passionate about entrepreneurship and startups. He enjoys working with early stage business owners by sharing insights gained, while leading global marketing teams. Roger also loves adventures and playing hockey.

    Roger Graham


    Emily TwitterEmily Huo

    Emily joined Twitter at its headquarters four years ago and has seen the company grow from a scrappy start-up to a global public company. Now based in Singapore, she runs the small business markets across Southeast Asia. Prior to joining Twitter, she held various roles at and M&T Bank.

    Emily Huo


    Jason HowJason How

    Jason is a hype-free Facebook ads specialist who focuses on driving tangible ROI. He has helped several SMEs and social media consultants build profitable Facebook ad strategies. Jason launched J Social less than two years ago and he’s established his blog as one of the go-to Facebook advertising resources for social media marketers for his technical approach and experiments.

    Jason How

    J Social

    Rishi GuptaRishi Gupta

    Rishi is an entrepreneur, data enthusiast and a firm believer in artificial intelligence. Having worked in large MNCs such as Barclays and Oracle for a decade in various data analytic positions, he founded Minematic in 2013. Through Minematic, he envisions to drive and simplify the use of data for online businesses globally.

    Rishi Gupta


    Choo-Wee-SVLAng Choo Wee

    Choo Wee has held senior roles in various digital agencies prior to Social Video Labs, where he leads a team of experts in crafting bespoke video content strategy for agencies and clients alike.

    In his free time, Choo Wee is active in the local arts scene, both as a musician and a photographer. His love for story telling through music and photos is now manifest in Social Video Lab’s mission – to help brands create compelling stories that connect and sell.

    Ang Choo Wee

    Social Video Lab

    Timothy Kua ZendeskTimothy Kua

    Timothy is Director of Field Marketing for Zendesk Inc, an SaaS company that brings organizations and their customers closer together through its award-winning cloud-based customer service platform. Over the past 10 years, Timothy has been involved in both tech startups and large organizations where he played major roles in management, business development, sales, marketing and product, across a multitude of industries including: security, real estate, e-commerce, logistics, finance and media.

    Timothy Kua


    Felix ChuFelix Chu 

    A veteran with more than 8 years in Digital Marketing, Felix has worked with Microsoft Advertising in Malaysia and thereafter co-founded 3 digital startups in Malaysia and Singapore. Over the past 2 years, he has bagged the Marketing Excellence Award and the Mobile Excellence (Mob-Ex) Awards in Singapore, both organised by the Marketing Interactive Magazine. With a passion to grow the mobile advertising spend in SEA, MobMe Asia wants to bring the best mobile marketing solutions to clients in SEA.

    Felix Chu

    MobMe Asia

    SGAGXiao Ming

    Xiao Ming is the lead content strategist and co-founder of SGAG. He manages the daily content creation for 6 platforms across various social and digital platforms.

    Xiao Ming


    brendanyong_edit2Brendan Yong

    Brendan is a Marketing Automation specialist, and founder of Empathi Solutions Pte Ltd. With more than 15 years practical experience in sales and marketing, CRM and software development, their team marries technology, marketing and business objectives to help SMEs Get Organized, Grow Sales and Save Time.

    Brendan Yong


    Ruth Lim Ruth Lim

    Ruth is a wordsmith and has had more than 14 years of experience in the industry, having spent much of her career within the hospitality, travel and food sectors. However, her experience extends beyond just the vibrant lifestyle industries; she has also worked with brands Shanghai Tang, SkinLab Clinic, SMRT and Bright Vision Hospital in the past.

    Ruth spent time in the hospitality sector prior to founding Rave People, a boutique PR agency. Most recently, she served as the Head of Marketing for the Klapsons Group of Hotels.

    Ruth Lim

    Rave People

    Tiang Lim EvernoteTiang Lim

    Tiang Lim leads market development at Evernote, where he is responsible for growth, partnerships, marketing & operations in Asia Pacific. He was previously the VP of Product of Stream Media, a SingTel Innov8 funded start-up in the mobile application space where he was responsible for product management and developer partner relations. Prior to that, he was a medical device engineer at Second Source Medical LLC, a medical device contract manufacturer based in San Jose, California.

    Tiang Lim holds a degree in Mechanical Engineering from the National University of Singapore (NUS), and a minor in Technopreneurship from NUS & Stanford University.

    Tiang Lim


    wei-li-fong-croppedFong Wei Li

    Wei Li is a Senior Associate at Fortis Law Corporation. He practises litigation, arbitration and commercial law in general. Wei Li has a deep interest in media law; he recently acted for prominent local blogger, Xiaxue, in obtaining the first ever protection order against an online anonymous entity under the newly-passed Protection from Harassment Act 2014.

    Prior to obtaining his Doctor of Jurisprudence from the Singapore Management University and then practising law, Wei Li graduated from the National University of Singapore with degrees in Psychology and Communications & New Media. He has worked in the public relations, journalism, and marketing sectors, and is familiar with the developments and issues within these industries. Besides full-time lawyering, Wei Li writes as a freelancer for a number of print publications and teaches as an adjunct faculty at the Singapore Management University’s School of Law.

    Fong Wei Li

    Fortis Law Corporation

    Anshul ThoughtBuzzAnshul Jain

    Anshul is the CEO of ThoughtBuzz. In this role, he overseas strategy and product management for the company. A true geek, Anshul is an expert in the field of social media analytics and develops dashboards that generate ROI for businesses. He has worked with various brands and agencies to develop social media analytics programs and strategies.

    Anshul holds a MBA from SP Jain and Bachelors from Singapore Management University.

    Anshul Jain


    Tan Wei Ping ResoluteTan Wei Ping

    Constantly on the cutting edge of interface design, Wei Ping has more than 12 years of UX/UI design & development experience. Leading creative/web projects across many sectors and countries with clients including Singapore Press Holdings, Institute of Certified Public Accountants of Singapore, Seletar Airport, University of Otago and Maxis.

    Wei Ping currently works at Resolute Labs as a SEO strategist. Resolute's SEO client base includes REX International Holdings, VIVA Industrial, REIT and Klapsons The Boutique Hotel.

    Tan Wei Ping

    Resolute Labs

    Sharon Neo DILSharon Neo

    Sharon Neo

    Digital Influence Lab

    Kristine Lauria UpworkKristine Lauria

    Kristine is the SG Country Manager for Upwork (previously Elance-oDesk) where she has the strategic and operational responsibility for raising the platform’s profile. She works to raise awareness of online work and provide greater opportunities for independent freelancers.

    After moving here from Silicon Valley in 2011, she has been a strong advocate of the Singapore startup ecosystem - she organizes the annual, runs and mentors local startups at The Founders Institute and at Joyful Frog Digital Incubator (JFDI).

    She has previously managed outreach efforts for Nobel Laureate Archbishop Desmond Tutu at the Desmond Tutu Peace Foundation and ran community for She holds a MA, International Political Economy and Development from Fordham University.

    Kristine Lauria


    JuliaTan-026-printJulia Tan

    Heading Mynewsdesk in Asia, Julia is an effectively bilingual marketer who has been working with brands across diverse fields such as international conferences, luxury retail, and NGOs. With a penchant to help businesses build their brands through digital story-telling and brand journalism, she brings you fresh perspectives on the world of communications.

    Julia Tan


    Vanessa Fortis LawVanessa Ng

    Vanessa is a Director of Fortis Law Corporation. She practices in the area of mergers and acquisitions, corporate finance, and general corporate transactions. She has represented both listed and unlisted companies, and has advised on a wide range of commercial transactions including acquisitions, investments (by way of equity and debt instruments such as convertible loans and loan notes), joint venture arrangements, shareholders agreements and various forms of contractual arrangements.

    Vanessa Ng

    Fortis Law Corporation

    sean-photoSean Rezel

    Sean is a highly experienced, passionate eCommerce digital marketing leader and strategist who has a proven track record in driving B2C and B2B revenue for large multi-national corporations from FMCG, retail, recruitment, travel, hospitality and digital media industries operating e-Commerce websites in the Asia Pacific region, including Australia, New Zealand, Singapore, Malaysia, Indonesia, Philippines, Hong Kong, Taiwan, Japan, South Korea, India, Thailand and the Maldives.

    Sean currently leads ThoughtBuzz's digital marketing initiatives globally, driving online revenue and user growth of the platform.

    Sean Rezel


    Puja AgarwalPuja Agarwal

    Puja is an Adjunct Faculty of Marketing, teaching Digital Marketing and Marketing Analytics courses at SMU.

    Puja is also an experienced analytics professional. Prior to SMU, she was Regional Client Manager at Nielsen Singapore, and has consulted with both CPG giants and SMEs in the region.

    Puja holds masters in Business Management from INSEAD.

    Puja Agarwal

    Singapore Management University

    ivan-changIvan Chang

    Ivan is the Head of Accounts and Engagement in Start Now, which aims to help organisations establish their employee volunteering programs.  Prior to that, Ivan was a Consulting Strategist with Chang, Tan & Associates LLP providing consultation services to clients in outreach to youth and diversifed segments.

    Ivan Chang holds a degree in Business Management & Information System from the Singapore Management University (SMU) as well as a degree in Applied Accounting from Oxford Brookes University.

    Ivan Chang

    Start Now


      • 8:30 AM – 9:30 AM
      • 9:30 AM – 9:45 AM
        Sharon Neo & Melvin Goh, Digital Influence Lab & Resolute Labs
      • 9:45 AM – 10:25 AM
        Analytics For The Cost Of 4 Roti Pratas
        Anshul Jain, ThoughtBuzz

      • 10:25 AM – 11:05 AM
        Mobile Advertising: Fad, Trend Or The Future?
        Felix Chu, MobMe Asia

      • 11:05 AM – 11:45 AM
        Creating Value With A Content Strategy
        Julia Tan, Mynewsdesk

      • Lunch
      • 1:15 PM – 1:55 PM
        SGAG’s Guide To Viral Marketing
        Xiao Ming, SGAG

      • 1:55 PM – 2:35 PM
        How SMEs Can Accelerate Their Digital Commerce In Singapore And Asia Pacific
        Robert Winkelmann, SingPost eCommerce

      • 2:35 PM – 3:35 PM
        Productivity Tools To Help You Get More Out Of Digital Marketing
        Hootsuite, Odesk, Evernote, Zendesk

      • Break
      • 4:10 PM – 4:50 PM
        Trending Legalities In Digital Marketing: Personal Data Protection For SMEs
        Vanessa Ng, Fortis Law Corporation

      • 4:50 PM – 5:30 PM
        From Hashtag to Retweet – Using Twitter For Your Business
        Emily Huo, Twitter

      • 5:30 PM – 6:00 PM
        Closing Statements
      • 6:00 PM
        Open Networking

      SME Track

      • 8:30 AM – 9:30 AM
      • 9:30 AM – 10:30 AM
        Hitting That Play Button Right For Your Business

        Ang Choo Wee, Social Video Lab

      • 10:30 AM – 11:30 AM
        Social Media And The Law: Playing It Clean In Cyberspace

        Fong Wei Li, Fortis Law Corporation

      • 11:30 AM – 12:30 PM
        SEO Techniques – Small Steps For Big Wins

        Wei Ping Tan, Resolute Labs

      • Lunch
      • 1:30 PM – 2:30 PM
        Fix That Leaky Sales Funnel

        Brendan Yong, Empathi-Solutions

      • 2:30 PM – 3:30 PM
        From Your Feeds To Your Followers : 4 Curation Techniques To Deliver Great Content

        Vicky Truong, Hootsuite

      • Break
      • 4:00 PM – 5:00 PM
        How To Run A Profitable Paid Advertising Campaign

        Sharon Neo, Digital Influence Lab
      • 5:00 PM – 6:00 PM
        Improving And Optimising Conversions From Social Media And Search

        Sean Rezel, ThoughtBuzz

      • 6:00 PM
        Open Networking

      Startup Track

      • 8:30 AM – 9:30 AM
      • 9:30 AM – 10:30 AM
        UX For Startups: Creating Products That People Use, Enjoy, And Talk About

        Angela Ognev, Redesign Happy

      • 10:30 AM – 11:30 AM
        New Trends In Email Marketing – How To Use Your Data To Connect With Customers With Right Content And Increase Retention

        Rishi Gupta, Minematic

      • 11:30 AM – 12:30 PM
        Becoming A Data Driven Marketer By Applying Growth Experimentation Processes

        Anna Rehermann, Growth Hacking Asia

      • Lunch
      • 1:30 PM – 2:30 PM
        How To Run A Profitable Paid Advertising Campaign

        Sharon Neo, Digital Influence Lab

      • 2:30 PM – 3:30 PM
        Growing Your Business With The Right PR Strategies And Direction

        Ruth Lim, Rave People

      • Break
      • 4:00 PM – 5:00 PM
        Analytics: Measure It, If You Treasure It!

        Puja Agarwal, Singapore Management University

      • 5:00 PM – 6:00 PM
        How Startups Can Create High-Converting Facebook Ad Campaigns

        Jason How, J Social

      • 6:00 PM
        Open Networking

      Disclaimer: Content subject to change.


      This year’s venue is graciously sponsored by the Singapore Management University Office Of Alumni Relations. Nestled in the heart of the city, the SMU Administration Building is a premier location for learning.


      SMU Administration Building
      Singapore Management University
      81 Victoria Street
      Singapore 188065
      Tel: +65 6828 0100 | Fax: +65 6828 0101


        • Admission to DM Summit 2015. Keynotes, Masterclasses or both.

        • Summit bag with complimentary goodies from speakers and sponsors.

        • Lunch, snacks and coffee.


        Who needs useless pens and notebooks? Here are some of the practical things we'll be giving out as part of our digital goodie bag.

          • Mynewsdesk PR Publishing Platform

            Reach out to influencers and get your stories heard with 1 month unlimited publishing rights to Mynewsdesk, the world’s leading all-in-one brand newsroom and multimedia PR platform.

          • ThoughtBuzz Social Media Management and Analytics Platform

            Understand your users better with 2 months premium access to ThoughtBuzz, an integrated platform for publishing content, analytics and listening across various social networking sites.

          • Growth Hacking Asia Consultation Discounts

            15% off first 3 growth hacking consultation calls from Growth Hacking Asia. Discover a range of low-cost and highly effective digital marketing strategies suited for your business.

          • Fortis Law Legal Consultation

            Free 30 minute consultation with Fortis Law on the various legal issues involved in digital marketing.

          About Digital Marketing Summit Singapore 2015

          Digital Marketing Summit 2015 is a two-day digital marketing summit hosted by two local digital firms, Digital Influence Lab & Resolute Labs. Our purpose is to empower SMEs and Startups with actionable digital marketing knowledge to transform your business.

          We work closely with industry experts to tailor content that is both exciting and relevant. Through inspiring keynotes and educational masterclasses, our speakers will cover a variety of critical topics, including: mobile marketing, SEO, email marketing, content marketing, social media marketing, digital PR, and marketing automation.

          Register Now!

          The event is eligible for PIC enhanced tax deductions or cash payout. Delegates may visit the IRAS website for more information on the qualifying conditions.


          A big thank you to our event and media sponsors for supporting DM Summit 2015.

          Platinum Sponsor


          Gold Sponsors

          Thought Buzz Fortis Law



          Media Sponsors

          StartupJobs  Rave People

          Mynewsdesk  Social Video Lab

          Vulcan Post  Coursepad

          Hearted Moments


          Digital Marketing Summit Pte Ltd
          7500A Beach Road
          #05-319 The  Plaza
          Singapore 199591